Decision making process
1)Please Justify the ENGEL BLACKWELL MINIARD 2001 Consumer decision making process: Explain all of the stages!
a)Need recognition
b)Search for information (please explain what means search for information) in the context of study? my topic is emotion, consumer behavior specifically this model and traditional retaling areas and shopping center. To my teacher this is the important stage! Why this search for information? in this context!
c)Pre purchase evaluation of alternatives
d)Purchase
e)Consumption
f)Post consumption evaluation
g)Divestment
DO NOT WORK ON TABLE OR CHARTS! JUSTIFY YOUR IDEAS USING ACADEMIC REFERENCE.ACCORDING TO MY PAPER WHAT DOES IT MEAN SEARCH FOR INFORMATION( THE TOPIC IS EMOTION IMPACT ON CONSUMER DECISION MAKING PROCESS). PLEASE USE ACADEMIC REFERENCE WHAT ARE THE STRENGTHS AND WEAKNESS OF THIS MODEL.BE CLEAR PLEASE USE SIMPLE ENGLISH.


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