Five Market Concepts Paper

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Marketing is a relatively new discipline. The study of marketing emerged in the early 1900s. Since this time, four fundamental concepts have developed: production, product, selling, and marketing. Philip Kotler has developed the holistic market concept to add to this list. Each concept has a historical context but is still applicable today. To fully grasp marketing today, a historical perspective of these concepts is required.

Write a 2-3 page paper concerning each of the five market concepts.

To achieve maximum points for content and analysis, the following elements need thoroughly addressed.

? Explain the basic elements of each concept.

? Explain the historical significance of each concept.

? Give an example of a company that did or is now following the market concepts being described.

? Explain why the example chosen is following the market orientation being described.

? Provide at least two sources.

Citations to the dictionary should be provided on top of the required two sources.

The Bible does not have to be listed in the References page, but does have to be cited in-text.

? Use the Paper Writing rubric provided in the syllabus to ensure you have met all of the criteria.


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