MARKETING MANAGEMENT
PROMOTIONAL MIX
“GO FOR 2&5”

Social marketing campaigns aim to change the behaviour of the population regarding a specific topic. The “Go for 2&5” campaign in Australia pursues creating healthy eating-habits among the Australian population.

Visit http://gofor2and5.com.au/StateCampaigns.aspx for a campaign review. Check out the campaigns in QLD and SA. You will find TV commercials, radio ads, outdoor ads, press, community events and product promotions available in this website. Take your time to explore the different links and get a comprehensive understanding of the several elements of the promotional mix. Then answer the questions below.

QUESTION FOR DISCUSSION:
When making creative message decisions, the message should get Attention, hold Interest, arouse Desire, and obtain Action, which is known as the AIDA framework. Use these criteria to evaluate the QLD’s and SA’s campaigns. Justify your position. You can make recommendations if you wish.


Do you lack time and skills to write this paper, We have expert writers in this subject who can handle all your questions in the shortest time. We promise and deliver quality ONLY. Our clients are always satisfied and come back for more of our custom essays.

We take plagiarism seriously. For this reason all essays are written from scratch and delivered to one client only. Another client ordering the same paper would get a totally different writer and paper altogether. Once done, our quality department checks the papers for plagiarism and grammar mistake using one of the premium plagiarism checkers on the internet. This eliminates any chances of plagiarism to 0. Once done, you have up to a month for unlimited revision and even more in case of a dissertation.

For this reason, you have no need to worry about the Quality and the originality of the papers we prepare.

ORDER today and enjoy yourself as we handle everything for you.

Order NOW