Module 4 – SA Unit 5 Strategies to Increase Competitive Advantage
PLEASE USE THIS WEBSITE TO CHOOSE YOUR ORGANIZATION: http://interbrand.com/best-brands/best-global-brands/2015/ To prepare for this Shared Activity: Review Evans and Richardson (2007). Consider how the featured business used a PESTLE tool to analyse its environment. Review Chapter 3 from the module text. Consider the environmental responses listed such as ignorance, delay and retrenchment for your discussion on amelioration strategies for environmental issues. Research similar PESTLE tools in the Readings and online. Select a template you think is a good fit with your Final Project organisation and proposed fictional product or create a PESTLE tool of your own. To complete this Shared Activity: Post the completed PESTLE tool you found through your research or created on your own. Complete the PESTLE analysis on the external environment of your chosen organisation. Critically analyse your findings on the external environment of the organisation. Describe insights you gleaned from the analysis. Did you notice any issues? Describe the specific area of the PESTLE analysis in which they were found and what might be done to ameliorate them. What potential environmental issues not addressed in this PESTLE analysis might need to be researched? Based on your analysis, determine the likelihood of success and the impact of marketing the proposed product in the selected area.