Chosen business Native American Culture Center
1. PEST Analysis: Complete a PEST analysis on the external factors that affect the company’s readiness to compete. What are the political,
economic, social, and technological factors that affect the company?
2. Prioritized List: Based on the PEST analysis, create a prioritized list of strengths to exploit and weaknesses to mitigate. Each item in your list should have supporting rationale.
3. Readiness: Based on external factors, evaluate the company’s readiness to compete in the business environment of the market domain. Support your evaluation with information from your market domain evaluation and PEST analysis.