Which shouldyou invest Sheraton Fiji Resort Or Radisson Blu Resort Fiji Denarau Island

Paper details:

Choose two resorts in a country or destination with which you are familiar. The two resorts should be similar to each other and both come from any one of these categories: mountain, beach/marina, sports, cruise, casino, or speciality themed resorts.

A potential investor is trying to decide which one of the two resorts would be a more attractive investment opportunity. Your task is to compare the operation, performance and attractiveness of the two resorts.

Write a report for the potential investor. You have been asked to include the following:

The characteristics of the two resorts and an analysis of their attractiveness (from the point of view of an investor). You could examine briefly the demand for resort tourism in your region and the relative demand for each of the two resorts. You could also analyse the characteristics of your chosen country/destination and how these might influence the desirability of these resorts.

Your views about how well the resorts are managed (using the concepts discussed in this subject) and your reasons for these views.

An analysis of the effectiveness of the marketing techniques of each resort, and a brief discussion about an appropriate marketing approach for each.
Details of how you would improve tourists’ experiences at each resort. This discussion should be based upon academic concepts and principles you have learnt in this subject.
A recommendation identifying which resort has the best managerial and investment appeal (with justifications for the recommendation).
You should include a brief overview of each resort for the benefit of the investor. Additional information about the resorts could be placed in an appendix.

Your discussion should be built upon strong analysis of the literature and evidence of deep individual thinking about the issues within the report.

You may use an appendix to present summaries of the data you have collected. This is not part of the word count.


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